Technical SEO
Site speed, mobile rendering, crawlability, structured data and the indexing problems that keep good pages invisible. The least visible work and usually the highest return.
Marketing & Growth
Found by the people already looking.
Somebody in your area is searching for what you sell right now. Whether they find you or a competitor comes down to a few unglamorous things — how your site is built, what it says, and whether your Google Business Profile is looked after.
- Local & map pack
- Technical fixes
- Content that ranks
The idea
Ranking first for something nobody searches is not a result
Plenty of SEO reports show green arrows next to phrases no customer has ever typed. The work that matters targets what people actually search when they are ready to buy — usually fewer terms, more specific, and far closer to a phone call.
- 01
Keywords chosen for intent to buy, not for how easy they are to win
- 02
The technical faults that quietly cap everything else, fixed first
- 03
Content that answers the question rather than padding around it
- 04
Google Business Profile treated as a channel, not a form you filled in once
What we do
The work that moves the needle
In the order that matters: fix what is broken, claim what is local, then build on it. Doing those out of sequence is why most SEO spend disappoints.
01 02 Keyword and intent research
What your customers actually type, sorted by how close it is to a purchase. Ten terms that convert beat a hundred that flatter a report.
03 Local SEO and the map pack
Google Business Profile optimised and kept current, categories and service areas right, reviews handled, and citations consistent across the directories that matter.
04 On-page and content
Titles, structure and copy for the pages that should rank, plus the pages you are missing. Written for a reader first and a crawler second.
05 Authority building
Earned links and mentions from places with real audiences. No purchased networks — they work briefly and then cost you more than they gained.
06 Reporting and iteration
Rankings, traffic and — the one that counts — enquiries. Monthly, with what we are doing next and why.
How the work runs
Four stages, in order
Each one ends with something you can look at and a decision you can make.
- 01
Audit
Technical health, current rankings, your local presence and what competitors are winning that you are not. Delivered as a prioritised list, not a 90-page PDF.
- 02
Fix the foundations
The technical faults and the Google Business Profile first. These are the cheapest wins and everything else compounds on top of them.
- 03
Build
The pages and content that target what your customers search, published on a rhythm rather than in one burst.
- 04
Earn and measure
Authority built steadily, results read monthly, and the plan adjusted to what the data shows rather than what we assumed in month one.
Built with
Standard tools, read properly
Nothing proprietary and nothing you could not check yourself. The value is in what the numbers are taken to mean, not in owning a dashboard.
- Search
- Google Search ConsoleGoogle Business ProfileBing WebmasterSchema.org
- Research
- Keyword researchCompetitor analysisSERP analysisIntent mapping
- Technical
- Core Web VitalsStructured dataCrawl auditsRedirect mapping
- Measurement
- GA4Rank trackingCall trackingMonthly reporting
Questions
SEO and local search, answered
Local and technical work can move within weeks. Competitive terms take months. Anyone promising page one in thirty days is either targeting phrases nobody searches or about to do something that gets you penalised.
No. Nobody can — Google does not sell that, and an agency claiming it is describing something it does not control. What we can commit to is the method, the reporting, and telling you plainly when something is not working.
The three local businesses shown with a map above the ordinary results. For anyone with premises or a service area it is the most valuable position on the page, and it is won largely through your Google Business Profile rather than your website.
Usually not. Most sites have fixable problems rather than fatal ones, and we will say clearly if yours is the exception rather than quietly selling you a rebuild you did not need.
They answer different questions. Ads buy visibility now and stop when the budget does; SEO compounds but takes time. Most businesses want both — ads for cash flow while the search work matures.
Access to your site, your Google Business Profile and your analytics, plus somebody who can answer questions about the business. The content is better when it comes from people who do the work.