Strategy and calendar
Who the account is for, what it is meant to achieve, and a month of posts planned against that. Agreed with you before anything is made.
Marketing & Growth
Posting, answered and accounted for.
Most business accounts go quiet because posting is the job nobody has time for on a Tuesday. We take the whole thing — the plan, the posts, the replies and the reporting — so the account stays active without anybody on your team staying late.
- Planned calendar
- Comments answered
- Monthly reporting
The idea
An account nobody tends looks worse than no account at all
A profile whose last post is eight months old tells a customer something specific: that the business may not be running. The fix is not more posting for its own sake — it is a rhythm somebody is actually responsible for, and replies that arrive while the person is still interested.
- 01
A calendar agreed in advance, so nothing is written the morning it goes out
- 02
Posts made for each platform rather than one image cross-posted everywhere
- 03
Comments and DMs answered, not left sitting in a notification badge
- 04
A monthly read of what worked, in plain language
What we do
The whole job, not just the posting
Built around what your business actually has on — the new product, the seasonal offer, the opening hours that changed — rather than a generic content calendar with your logo on it.
01 02 Content production
Copy, images and short video, made for each platform's own shape and conventions. One idea, rendered properly for each place it appears.
03 Community management
Comments, DMs and mentions answered within hours, in your voice, with anything that needs you escalated rather than guessed at.
04 Platform coverage
Instagram, Facebook, TikTok, LinkedIn and Google Business Profile — the ones your customers actually use, not all of them for the sake of it.
05 Reporting that says something
What was posted, what performed, what we are changing next month. Written to be read in five minutes, not filed unopened.
06 Wired to the rest of it
Enquiries from social land in the same inbox as everything else, so a DM at 9pm is handled the same way a website enquiry is.
Where we post
The platforms your customers actually use
Not all of them for the sake of it. We start with the two or three where your customers already are, and add others only when there is a reason beyond completeness.
- InstagramFeed, stories and reels, plus the DMs and comments they bring in.
- FacebookPage posts, events and local groups — still where most local customers look.
- TikTokShort video made for the platform, not reposted from somewhere else.
- LinkedInFor businesses selling to other businesses, where the buyer actually is.
- Google BusinessPosts, photos and reviews on the profile customers see first.
How the work runs
Four stages, in order
Each one ends with something you can look at and a decision you can make.
- 01
Audit
What you already have: the accounts, the posts that worked, the ones that did not, and what your competitors are getting away with.
- 02
Plan
Audience, tone and a first month's calendar, written down and agreed before anything is produced.
- 03
Produce and publish
Posts made, scheduled for your approval and published on the agreed rhythm. Comments and DMs handled from day one.
- 04
Review and adjust
Every month: what happened, what it means, and what changes next month. The plan follows the evidence rather than the other way round.
Built with
Tools you could take over tomorrow
Everything runs in accounts you own. If you ever bring this in-house, you keep the calendar, the assets and the history.
- Platforms
- InstagramFacebookTikTokLinkedIn
- Scheduling
- Meta Business SuiteApproval workflowContent calendarAsset library
- Creative
- FigmaShort-form videoPhotographyCopywriting
- Measurement
- Platform insightsUTM trackingMonthly reportingInbox analytics
Questions
Social media management, answered
More from Marketing & Growth
It depends on the platform and what you have to say. Three or four considered posts a week beats daily filler, and we would rather agree a rhythm you can sustain than one that collapses in month three.